It’s been found out that Spotify, arguably the world’s biggest music streaming service is planning to launch its own music hardware. This may not come as a surprise to others but how it’s been revealed definitely will. It has been uncovered in an online job listing looking for a Senior Product Manager for Hardware.
The online ad states “We are looking for a passionate and seasoned Senior Product Manager that will join the Platform & Partner Experience team working to build frictionless and creative Spotify experiences via fully-connected hardware devices” which hints that Spotify could have plans to make this new hardware wearable. But what type of wearable device? The job listing is vague only hinting the devices from which they drew inspiration from.
The ad also provided clues as to what kind of hardware they will be planning to develop. It states “a category defining product akin to Pebble Watch, Amazon Echo, and Snap Spectables”. This is something that has been done by various other companies, one of which is Apple with their Apple watch which lets you control and manage your device through it. The growing market for these “smart wearable devices” may have prompted Spotify to join in the slice of the pie.
Besides these vague details of what the company is really trying to develop, there’s not much beyond this. The ad says that the device will be connected to the internet and that it will deliver optimal Spotify experience to millions of users which implies that Spotify will be indeed be accessible through this hardware.
Another separate job listing also hints to us that Spotify has shown interest for voice control. The ad states that voice is quickly becoming a key interaction mechanism for control of digital devices and services. One of the few aspects to be considered in this voice integration would be voice input and feedback, content resolution, technology choices, and data protection.
That’s not a lot to go with but we will just have to see in the future what Spotify has to offer. The comparison to the Pebble Watch, Amazon Echo, and Snap Spectacles however signifies that Spotify wants to innovate something with their hardware as these devices were quite unique when they were first introduced to the public.
The Pebble Watch pioneered smart watches and was initially successful. It also paved way for other companies to mimic the Pebble Watch and create their own smart watches. Ironically, other competitors also want a cut of the new market thus eventually leading Pebble to shut down. However, Fitbit purchased Pebble hoping that Pebble’s technology will help them make better and smarter wearable devices.
The Amazon echo is a voice-activated speaker that is bundled with also Amazon’s own AI assistant, Alexa. Interestingly enough, it is also the first hardware to feature support from Amazon’s voice assistant AI, Alexa which Amazon also uses for their Fire TV, Fire tablet, etc. Amazon also allows third-party hardware and software to integrate Alexa into their technology.
Meanwhile the Snap Spectacles are a pair of sunglasses that allows the user to record a short 10 second video that you can spread online.
All of these devices were ahead of their time and they innovated in their respective areas. Spotify is most likely trying to mimic some of the aspect of these devices.
Regardless of what exactly Spotify develops, with all these devices being used as comparison, the music giant will definitely try to innovate their hardware while also integrating their software into it. This could possibly increase subscriber count as well.