Hulu along with Netflix has always been one of the well-known front runners of on-demand TV. It gave rise to a new kind of TV entertainment where the subscribers get to choose when to watch the show as opposed to waiting for a specific broadcast time. After dominating the on-demand market, Hulu now sets its eyes on Live TV.
Although Hulu claims that the site has been there since January of this year, it has not been publicized by then and has only gotten attention recently. The same video that was on the site was also uploaded on YouTube in early January which confirms Hulu’s claims.
Hulu still has yet to come out with a lot of information about their new service however they did tease everyone with snippets of information of what the new experience will be like. They even came out with a video highlighting the new features and shows from some networks that come with the streaming service. Some of which are CBS, Fox, NBC and ESPN. It’s possible that NBC/Universal, AMC, Regional Sports Networks, Scripps Networks and many more will be added by launch.
On-demand and Live TV together as one
One of its main features is combining what Hulu is known for which is on-demand video programming and their new Live TV service which can give its competitors like Sony’s Playstation Vue, AT&T’s DirecTV Now, Dish’s Sling TV and YouTube TV who have been in the market longer a run for their money. Users are able to switch back and forth from on-demand to Live TV using one of Hulu’s features. This lets users “pause Live TV and pick up where you left off” along with a unique feature that alerts the users real-time about live events and TV moments with which you can save to watch later. This feature was better demonstrated on the video and Hulu says that this feature will be available at launch. There will also be a cloud based DVR but the storage limit still hasn’t been announced. And unlike Playstation Vue’s DVR that expires after 28 days, Hulu’s service won’t.
Personalized experience with user profiles
Another feature is user profiles. With user profiles, there will be “less time searching and more time watching”. User profiles will be catered to each individual that have different shows to watch and this includes guest accounts. Before you start watching, Hulu inquiries about your favorite TV genres and your favorite TV shows. This helps Hulu compile a list of recommendations for you to choose from. There are more options that you can choose to skip after the initial set up but opting to give Hulu more information about your preferred entertainment will highly improve your recommendations. This is especially great in a family household where each family member have varying taste. Your sister’s shows won’t show up in your recommendations list and your friends won’t accuse you for watching a cheesy drama that you probably secretly enjoy anyway. And speaking of siblings, remember the time when you used to fight over the remote? That’s not an issue anymore since Hulu allows multiple streams at once. Although it’s not as good as Sony’s Playstation Vue that allows five simultaneous streams, Hulu allows two at default but users can pay to add more. It could possibly have up to 6 user profiles at maximum.
Of course you’ll also be able to watch your favorite shows anytime anywhere on your supported devices.
There are claims that the service will be supported by iOS, Apple TV, Android and Xbox but there will most likely be more platforms at launch because Hulu’s on-demand is supported by PS4, Chromecast and a handful of smart TVs and Blu-ray players.
According to Hulu CEO Mike Hopkins it will be under $40 a month which is roughly along the same price range of its competitors. Sony’s Playstation Vue is priced at $30, AT&T’s DirecTV Now at $35 and Dish’s Sling TV at $20 a month.
Hulu hasn’t fully disclosed its launch date but you can sign up for the beta for a chance to preview it before anyone else on ExperienceHulu.com.