SYDNEY, 5 March 2018 – Hisense, the official television of the FIFA World Cup™, today announces the signing of Australian football superstars Mile Jedinak and Ellyse Perry as local brand ambassadors ahead of the 2018 FIFA World Cup™ in Russia.
The partnership will see Jedinak, the captain of the Australian football team, and Perry, who has represented Australia in both football and cricket, partake in a number of campaigns throughout the year leading up to and post 2018 FIFA World Cup™.
Andre Iannuzzi, Head of Marketing at Hisense Australia, said: “Television is the gateway to incredible experiences and as official television sponsor of the 2018 FIFA World Cup™ we want to inspire Australians across the country by inviting them to see the incredible right from their living room. Our 2018 TV range will be arriving in Australia in the coming months and promises to deliver award winning picture quality just in time for all the action from Russia in June and July,”
“With the World Cup just a few months away, 2018 is shaping up to be another big year for Hisense. We’re thrilled to be the event’s official television sponsor and we’re even more excited about working with Mile and Ellyse, some of the best players our country has to offer, to bring this sponsorship to life,” said Iannuzzi.
Jedinak, who scored a hat-trick in the World Cup qualifier against Honduras, is eager to take the field when the tournament kicks off in June.
“I grew up watching my favourite football players on television competing at the World Cup and I remember being completely in awe of their mind-blowing talent. From that moment, I fell in love with sport, so I’m proud to be partnering with Hisense to help inspire the next generation of Australian soccer stars from inside their lounge rooms,” said Jedinak.
Recently named International Cricket Council’s Women’s Cricketer of the Year, Perry is a highly regarded Australian sportswoman who will bring great value to Hisense’s brand activity during the World Cup and throughout the year.
“It’s been a long four years since the last World Cup and I can’t believe Russia is finally upon us. Football is an incredibly rewarding sport – to play and to watch – and I’m looking forward to collaborating with Hisense to help bring the sport and the World Cup to Australians around the country,” said Perry.
To celebrate the new partnership, Hisense is launching a nationwide consumer competition to take two lucky Hisense customers to the 2018 FIFA World Cup™ in Russia. Consumers who buy any Hisense product between 1/3/2018 and 15/4/2018 from a participating authorised Hisense Australia retailer, have an opportunity to win. To enter, consumers must complete an online entry and registration form and share a creative response to the question, why do you want to go to Russia?. Runners up will be offered a range of Hisense FIFA World Cup™ Premium prizes.
Hisense recently announced a new range of ULED televisions, and, for the first time, an OLED television at the Consumer Electronics Show in Las Vegas. The new models will be launched locally in the coming months.