Last Wednesday morning, Hulu announced their new Live TV streaming service to the public. Cord-cutters now have a less expensive replacement for traditional cable TV. Hulu will finally see if it can stand against their larger competitors one of which is the streaming giant Netflix.
The company announced they would join the likes of Sling TV, DirecTV Now, YouTube TV and PlayStation Vue to cater to cord-cutters that don’t want pay an excessive amount of money on cable bundles they won’t even need.
The launch of the public beta of Hulu’s Live TV service which is priced at $39.99, almost the same range as their competitors, has a wide variety of channels and on-demand programming. Hulu boasts that their new service offers more than 50 popular live and on-demand channels like Fox, NBC, CBS, CNN, TBS, TNT, FX, ESPN and more. Although networks like HBO, Comedy Central, MTV and AMC are not included in the service. With that in mind, Hulu did address that other premium network add-ons will also available in the near future.
The new service also gives their customers access to Hulu’s $7.99 premium streaming service as well as the large library of Hulu’s archived content. This includes more than at least 3,500 films and also TV shows. They not only have that but the new service subscribers also get access to 50 hours of recording storage with up to six individual profiles as well as two simultaneous streams per account. This would mean 12 active individual streams which are more than enough for one household.
They also gave subscribers an option to upgrade to an enhanced Cloud DVR and unlimited in-home screens. The enhanced cloud DVR costs about $14.99 a month and this gives subscribes access to 200 hours of recording storage and more powerful DVR capabilities that allows them to record as many shows as they want and also allowing them to watch from anywhere. With the enhanced cloud DVR’s capabilities of fast forwarding the video, this lets users skip recorded ads.
The unlimited screens add-on allows users to have as many simultaneous streams as they want in the household and three outside the household. This add-on comes at a price of also $14.99 a month.
If users both want the enhanced cloud DVR as well as the unlimited screens capabilities, they can bundle both products at $19.99 letting them save $10.00.
Another feature is Showtime. Subscribers can pay $8.99 a month to add the channel to their list.
“Hulu can now be your primary source of television, live and on-demand” Hulu’s CEO Mike Hopkins said.
Hulu hopes that their new service will compete against live-TV services like Sony’s PlayStation Vue, Dish Network’s Sling TV and Google’s YouTube TV with their exclusive content and well-made interface.
Currently Hulu has about 12 million subscribers which is smaller compared to Amazon Prime with 80 million and Netflix with almost 100 million globally. With this service, Hulu hopes to grow their subscriber count with their new service.
Hulu Live TV is now available on most media devices such as the Apple TV, Xbox One, iOS, Android mobile devices, and Chromecast.