When it comes to harnessing the latest technologies, businesses and brands often go above and beyond what might be expected in their industries. But, how is streaming used differently in order to maximize the audience and take control of 2018’s biggest trend?

Streaming in Online Casino

Streaming has also taken on a life of its own when it comes to online casino. Once just a game to be played alone, streaming has added a new element to online casino platforms: live casino. By being able to communicate with the dealer or croupier in games such as roulette, blackjack, and poker, further interactivity is added to the game. The development is especially useful in poker where there is an element of interpersonal skill needed in the bluffing aspect of the game, which live dealers can assist in preparing for. While there are a range of casino providers that are above board and fine to use, you should be careful of these casinos! Many use the prospect of live dealers to entice customers and then fail to deliver the standard of casino experience expected.

Broadcasting Live Events for Business

Streaming can also be beneficial to businesses in order to build a buzz and create excitement over an announcement or to showcase an event. Facebook Live and Instagram TV can offer opportunities to engage with followers in real time and show them what they might be missing. Where copy and imagery can go only so far in showing off a brand, live video will entice customers immediately with the offerings of the brand. Social media is all about engagement and streaming on social helps funnel this engagement to brands.

Streaming in Gaming

The likes of Twitch.TV continue to show that streaming in gaming continues to be the most common use of the technology. From huge YouTube gaming stars to smaller micro influencers of niche games, having the game played not only provides fuel for those who also play the game, but through eSports allows spectators to get in on the excitement. Streaming’s major use is in the gaming industry and developers are looking for ways in which to make the game even more appropriate for a stream. But, the trend has been ongoing for years, with streamers going back into the vault of gaming classics to stream with the nostalgia effect.

Streaming is effective in a variety of modes and across sectors in the market. Online casino utilizes streaming in order to offer a product that capitalizes on the latest technology. While gaming helps create stars out of streamers to showcase gaming products in detail. Businesses can also get on board with streaming to offer video content for their brands, helping to show innovation.

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